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活力中国调研行｜炉火正旺，好戏连台，淄博烧烤进化到4.0形态了_我的网站

一 |           　　走进淄博八大局便民市场，穿过熙熙攘攘的主街，拐入主街旁边的书画苑，眼前的一幕让人恍惚：一张张餐桌上摆着淄博烧烤的烤串、薄饼、小葱“标配三件套”，食客们熟练地撸串、蘸酱、卷饼，而几步之外，竟是一座灯光闪烁的舞台。    

    An aerial drone photo taken on May 2, 2026 shows reefs in the territorial waters of China's Huangyan Dao in the South China Sea. (Xinhua/Chen Bin)The PLA Southern Theater Command said on Friday that three Philippine aircraft illegally entered China's territorial airspace over Huangyan Dao without approval, prompting Chinese naval and air forces to track, monitor and issue verbal warnings to the aircraft.
On Friday, three small Philippine aircraft - an Islander, a C-208, and a PA-31T - illegally intruded into China's territorial airspace over Huangyan Dao without approval from the Chinese government. The naval and air forces dispatched by the PLA Southern Theater Command (STC) tracked and monitored the Philippine aircraft, and issued verbal warnings to them in accordance with laws and regulations, senior Colonel Li Jianjian, spokesperson for the PLA STC Air Force, said in a statement on Friday. 
The acts of the Philippine side seriously violate China's sovereignty, and are highly likely to cause misunderstanding and miscalculation. "We sternly warn the Philippine side to stop rights-violation and provocative acts immediately. Forces of the STC remain on high alert at all times to firmly safeguard national sovereignty and security as well as regional peace and stability," said the spokesperson. 
Ding Duo, director of the Research Center for International and Regional Issues at the National Institute for South China Sea Studies, called the Philippines' latest move another "stunt."
The Philippines previously submitted its so-called "territorial sea baselines" around Huangyan Dao, so it is not unexpected that Manila would follow up with actions at sea or in the air to stir up tensions, keep the issue in the spotlight and stage further provocations, said Ding.
At present, the Philippines can barely gain access to the relevant waters and has secured no tangible advantage there. Aircraft, however, can enter and leave the area quickly. Such operations not only provide material for media hype but also generate footage of China's response, allowing Manila to project resolve and reassure its military and law-enforcement forces at home, Ding told the Global Times. 
In late July, the Philippines notified the United Nations of the so-called "baselines and maritime zones" surrounding Huangyan Dao. On July 31, the Chinese Foreign Ministry issued a statement on the Philippines' delimitation of the so-called "baselines of the territorial sea" around Huangyan Dao, calling the move "a grave infringement upon China's territorial sovereignty and a serious violation of international law."
"It is illegal, null and void. China firmly rejects and will never accept it," the statement said.
Meanwhile, Manila appears emboldened by growing security and defense cooperation with the US and Japan. Backed by these external partners, the Philippines has shown greater willingness to stage provocations, while its military and law-enforcement forces have displayed increasingly risk-prone and opportunistic behavior, said Ding.
China has exercised considerable restraint over the Huangyan Dao, but the Philippines should not mistake that restraint for weakness. If China were to employ the full range of available measures, Philippine aircraft would likewise be denied access to the area, said Ding.
By dispatching small aircraft for deliberate provocations, the Philippines is further increasing the risk of miscalculation. Such aerial incursions are highly unpredictable and carry serious escalation risks. If China responds with resolute or more forceful measures to defend its rights and an unintended incident occurs as a result, the Philippines should bear full responsibility for the consequences, the expert warned. 
。     　　舞台上鼓点铿锵，演员们水袖翻飞，正演绎着“姜子牙封齐”的故事。灯光闪烁间，让人以为走进了剧场。其实，这是一家烧烤店，在这里，边吃烧烤边看演出不是噱头，而是日常。      　　这家店最多可同时容纳600人就餐，即便体量如此，晚上营业高峰时仍常常一座难求，店门口排起等位的长队。有游客笑言：“烧烤管饱，演出管够，情绪价值直接拉满。”      　　淄博烧烤的“进化”，是有迹可循的。当地从业者给记者梳理了一条清晰的升级路线：1.0版本是露天支桌、马扎围坐的简易就餐;2.0版本搬进室内、装上空调;3.0版本增加了驻唱表演;到了4.0版本，则全面融入齐文化等在地文化演艺。     　　这个新形态的诞生，源于淄博烧烤爆火之后的一场“腾笼换鸟”。

二 | 彼时，流量骤至，当地顺势盘活存量空间：市场内一座市公交公司的闲置院落被改造升级为演艺式烧烤场所，老旧场地“摇身一变”，成了年轻人追捧的打卡地。阿淄烧烤正是这一时期招商引入的项目，占地1200平方米，以沉浸式剧场串联起姜子牙封齐、聊斋秘境、周村大染坊等文化故事，让游客在烟火气里触摸三千年的齐韵。     　　2025年8月，八大局阿淄烧烤店开始引入常态化演艺，所有演出对游客免费开放。

三 | “我们在运营中发现，游客来到八大局后，单纯的美食打卡很快就结束了。为了让大家不仅吃得好，还能真正了解淄博、记住淄博，我们在八大局市场内打造了阿淄烧烤、淄博宴、聊斋茶馆三个文旅餐饮项目。”阿淄烧烤、淄博宴、聊斋茶馆负责人郑峰告诉记者。      　　效果立竿见影。“目前这种新模式的效果特别好，很多游客都是边吃美食边看演出，剧场接待量持续走高，很多游客由此对齐国的历史有了更加直观的了解。”郑峰说。

四 |      　　新业态长得快，老市场的管理也跟得上。八大局市场管理办公室负责人郑昊林介绍，市场坚持“始于烟火，兴于诚信”，每季度开展诚信商户评定，实行一店一码，消费纠纷可快速处理，市场内还设置了公平秤，用实实在在的办法擦亮“人好物美心齐”的淄博招牌。     　　如今的八大局便民市场，430余家商户集聚百余种业态，年均接待游客约1800万人次，带动就业2000余人次，被网友称为“全国最牛的5A级菜市场”。每天下午5点半，主街准时上演巡游;每逢周末，古风NPC快闪互动穿插其间。

五 | 游客在这里不再是简单地逛吃买东西，而是沉浸式地游玩体验。     　　2023年，淄博烧烤凭“小饼卷一切”火遍全网;三年过去，当不少“网红”城市的热度归于平淡，淄博却把流量酿成了“留量”。     　　烧烤还是那口烧烤，但淄博人给它加了一出戏、一段历史、一份文化。郑峰表示，下一步还将挖掘淄博五区三县更多的在地文化，融入烧烤店的演出之中。

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Published on:22:42:11