天使之路
一档IP栏目如何走得更远?3位大咖为《长城对话》把脉指导_我的网站

一 | SYDNEY -- A Sydney court on Monday postponed an extradition hearing for a former U.S. military pilot accused of illegally training Chinese aviators until May as his lawyers attempt to further build their case.Boston-born Dan Duggan, 55, was scheduled to fight his extradition to the United States at a Nov. 23 hearing in the downtown Downing Center Local Court.But a magistrate decided to use that date to rule on what additional information that the Australian defense department and security agencies should provide defense lawyers.U.S. lawyer Trent Glover told the court the United States was ready to proceed with the extradition, but had agreed with defense lawyers the hearing should take place after November.Duggan’s lawyer, Dennis Miralis, told reporters outside court that the stakes were high for his client, who faces up to 65 years in prison if convicted.“This is existential, which means that every right that Dan has under the Australian legal system on the basis that he’s presumed innocent ... needs to properly and carefully be considered,” Miralis said.Duggan's wife, Saffrine, has said she asked Australian Prime Minister Anthony Albanese to advocate against the extradition when he meets President Joe Biden in Washington this week.But in a news conference on Sunday before departing for the United States, Albanese said Duggan, who became an Australian citizen in 2012, was not on the agenda of his meetings with U.S. officials.“I don’t discuss things that are legal matters on the run, nor should I,” Albanese told reporters.Duggan has been in custody since Oct. 21 last year when he was arrested near his home in Orange, New South Wales.Duggan’s grounds for resisting extradition include his claim that the prosecution is political and that the crime he is accused of does not exist under Australian law. The extradition treaty between the two countries states that a person can only be extradited for an allegation that is recognized by both countries as a crime.Duggan’s lawyers say they expect additional material will demonstrate the overtly political aspects of the extradition request.They claim the former U.S. Marine Corps flying instructor was lured by Australian authorities from China in 2022 so he could be arrested and extradited.Duggan maintains he has done nothing wrong and is an innocent victim of a worsening power struggle between Washington and Beijing.In a 2016 indictment, prosecutors allege Duggan conspired with others to provide training to Chinese military pilots in 2010 and 2012, and possibly at other times, without applying for an appropriate license.Prosecutors say Duggan received about nine payments totaling around 88,000 Australian dollars ($61,000) and international travel from another conspirator for what was sometimes described as “personal development training.”Duggan has said the Chinese pilots he trained while he worked for the Test Flying Academy of South Africa in 2011 and 2012 were civilians, and nothing he taught was classified.。 长城网·冀云客户端讯(记者 许艳艳 冯硕 刘梦妍 康紫祎 李全 戴璐繁)8月15日下午,长城新媒体集团举办《长城对话》新闻IP研讨会。人民日报社《新闻战线》杂志总编辑赵永平,凤凰卫视集团编委、凤凰网副总裁、总编辑吴晨光,中国日报网闻颜闻工作室主理人颜谙三位传媒界专家和媒体人应邀出席,围绕品牌栏目建设、新闻IP打造等议题展开深度交流与对话。

二 |
长城对话工作室主理人张瑞雨分享创作心得。长城网·冀云客户端记者 冯硕 摄《长城对话》是长城新媒体集团聚焦高质量发展,重点打造的深度人物访谈,栏目立足、辐射全国,聚焦助推经济社会发展的关键人物,访谈对象覆盖党政干部、民营企业家、青年创业者、产业带头人等多元群体。栏目上线至今已推出15期访谈作品。
《长城对话》宣传海报。研讨会对话环节,三位嘉宾从选题策划的深度挖掘、IP品牌的系统运营、传播链路的流量获取、栏目长效竞争力的打造等议题,给出了一系列极具针对性、实操性的建议。三位嘉宾肯定了《长城对话》作为地方主流媒体新闻IP的探索价值。赵永平认为,长城对话IP能取得这样的成绩“非常值得肯定,很令人鼓舞”,在主力军挺进主战场的背景下,打造自己的新闻IP至关重要。

三 | 吴晨光点赞了“1+1”的访谈架构设计,认为既满足了党媒宏观表达的需要,又为个人化表达留出了空间。颜谙认为栏目定位清晰,这意味着更强的品牌辨识度和用户黏性。
对话环节,嘉宾分享创作经验。长城网·冀云客户端记者 冯硕 摄在肯定之余,三位嘉宾也提出了具体的优化建议。赵永平提出“三个回归”:一是回归受众,核心是要“说人话”;二是回归新闻,发挥主流媒体在议题设置和采访技巧上的专业优势,通过精准设问引导采访对象输出符合价值导向的内容;三是回归规律,既要吃透经济现象把问题做深做透,也要顺应智能传播时代的分发规律,善用切片传播和多平台分发,让深度内容实现更广泛的触达。吴晨光建议,栏目内容上要洞察“社会情绪”,从“对人的影响”出发判断选题价值;传播上应重点发力社交平台,并前瞻性地布局大模型平台,利用主流媒体身份优势与内容原创的“增益”价值,在大模型语料体系中实现品牌传播。颜谙则聚焦实操层面,认为标题可设置悬念或直击用户痛点,封面可探索统一的风格,叙事节奏上强化前三秒吸引力。
《长城对话》新闻IP研讨会现场。长城网·冀云客户端记者 冯硕 摄讨论结束后,长城新媒体集团党委副书记、总编辑王悦路作总结发言。他表示,三位嘉宾的观点,既站位行业的前沿高度,又贴合地方媒体的实践经验,主创团队要逐条梳理建议,落实到每期节目制作中。同时,强化思想厚度与价值引领,锤炼兼具采写与运营能力的复合型团队。
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